The Color of Thrills

Used in coatings and plastics, Ti-Pure™ titanium dioxide helps keep amusement park rides colorful, durable, and safe.

Amusement Park Rides

The Power of Chemistry Helps Amusement Park Rides Run

1Source: Fields, R. Douglas. “Why We Prefer Certain Colors.” Psychology Today,
2Source: Ciotti, Gregory. “The Psychology of Color in Marketing and Branding.” Entrepreneur.
3Source: Amusement Park Ride Safety, .